Privacy Policy

PRIVACY POLICY

Effective Date: 25 Oct 2024

At Fusinite Ltd, we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and store your personal data when you interact with our services. It also explains your rights under the UK General Data Protection Regulation (GDPR) and other relevant data protection laws.

1. Data We Collect

We collect different types of data to provide and improve our services, including:

Personal Data: This refers to any information that can identify you as an individual. The personal data we collect may include:

  • Name
  • Email address
  • Contact information (phone number, address)
  • Company information (for corporate clients)
  • Payment information (processed via secure third-party providers)
  • etc.

    Sample Data: This refers to data collected from the biochar samples submitted by you or your company for analysis. It includes:

    • Composition of biochar samples
    • Carbon sequestration metrics
    • Metadata associated with the samples (e.g., date of submission, sample reference)
    • etc. 

      Usage Data: We may also collect information about how you use our website and platform, such as:

      • IP address
      • Browser type and version
      • Pages visited
      • Time spent on our site
      • Etc.

        2. How We Use Your Data

        Fusinite Ltd uses your data for the following purposes:

        • Service Delivery: To provide our biochar certification, analysis services, and related consultations.
        • Client Communication: To communicate with you about your orders, certifications, and account-related issues.
        • Improvement of Services: To enhance our services based on your feedback and usage data. 
        • Compliance: To comply with legal obligations and regulations related to data protection and consumer rights. 
        • Research and Publications: Anonymized sample data may be used for scientific research and publications. 

             

            3. Legal Basis for Processing Your Data

            Fusinite Ltd processes your personal data based on the following legal grounds:

            • Consent: When you provide explicit consent for specific purposes, such as receiving marketing updates
            • Contractual Necessity: When processing is necessary to perform a contract with you (e.g., sample analysis, issuing certifications). 
            • Legitimate Interests: When processing is in our legitimate interest, provided that these interests are not overridden by your rights.

              4. Data Sharing

              We do not share your personal data with third parties unless:

              • Service Providers: We may share your data with service providers that assist us with business operations (e.g., payment processors, shipping companies, cloud hosting). 
              • Third-Party Laboratories: Sample data may be shared with third-party labs for additional testing. These labs do not receive personal or company data unless necessary for shipping or invoicing.
              • Legal Obligations: We may share your data when required by law or to protect our legal rights.
              • Scientific Research: Anonymized sample data may be shared for scientific research purposes.

                5. Data Retention

                Fusinite Ltd retains personal and sample data only for as long as necessary to fulfil the purposes outlined in this policy. After the data is no longer required, it will be securely deleted or anonymized.

                6. Your Data Protection Rights

                Under GDPR, you have the following rights regarding your personal data:

                • Right to Access: You have the right to request a copy of your personal data that we hold.
                • Right to Rectification: You can ask us to correct or update any inaccurate data.
                • Right to Erasure: You can request that we delete your personal data when it is no longer necessary for the purposes it was collected.
                • Right to Restrict Processing: You can request that we restrict the processing of your data under certain conditions.
                • Right to Object: You can object to the processing of your data based